Let’s Bust Those Myths!
Have you ever dreamed of starting an online business selling digital products but felt overwhelmed by everything you’ve heard? Maybe you think it’s only for people with thousands of followers, a big budget, or years of expertise. I’m here to tell you—it’s not true!
In this blog, we’ll debunk three common myths that stop people (especially women like you!) from taking that first step toward earning online. By the end, you’ll see why starting an online business with digital products is more achievable than you think—and I’ll even share some creative product ideas to get you started.
Myth #1: You Need a Big Audience
Why people believe this myth:
It seems like every online success story involves someone with a million Instagram followers or a huge email list. It’s easy to think you need a massive audience to make sales.
The truth:
You don’t need a big audience; you just need the right audience. Even a small, loyal group of people can help you launch a profitable business.
Debunked:
- Start small and focus on building genuine connections with your audience.
- Offer products that solve specific problems for a niche group.
Actionable Tips:
- Use social media to connect with your audience, even if it’s just 100 followers.
- Build an email list early—tools like Mailchimp or ConvertKit make it easy (and free) to start.
- Sell on platforms like Etsy or PayHip, which help you reach new customers without needing your own audience.
→ Want help figuring out your audience? Grab my Ideal Customer Workbook to clarify who you’re creating for!
Myth #2: It’s Too Expensive to Start
Why people believe this myth:
The thought of paying for expensive design tools, marketing services, or professional branding feels overwhelming.
The truth:
Starting a digital product business can be surprisingly affordable. Many successful entrepreneurs begin with free or low-cost tools.
Debunked:
- You don’t need fancy tools—just the basics.
- It’s possible to create, launch, and sell a product with little to no upfront investment.
Actionable Tips:
- Use free tools like Canva for designing printables or eBooks.
- Start with platforms like PayHip that don’t charge upfront fees.
- Create products that require minimal production costs, like templates, printables, or checklists.
→ Want to keep costs low? Grab my Digital Product Starter Guide to learn exactly how to create your first product for under $20!
Myth #3: You Have to Be an Expert
Why people believe this myth:
It’s easy to feel like you don’t know enough to teach or sell something. Impostor syndrome is real!
The truth:
You don’t have to be an expert. What matters is that you’re willing to help others by sharing what you know.
Debunked:
- Many buyers want relatable creators who are still on the journey themselves.
- You only need to be one step ahead of your audience to offer value.
Actionable Tips:
- Create products based on personal experiences or lessons you’ve learned.
- Focus on practical solutions or unique perspectives rather than expertise.
- Share your journey—both wins and struggles—to build trust.
Ready to Bust Your Own Myths?
Starting an online business with digital products doesn’t require a big audience, a hefty budget, or years of expertise. You can start small, keep it affordable, and learn as you go.
The most important thing? Just start. Every successful entrepreneur once stood where you are now, wondering if they could make it happen.
- Ready to take the first step? Check out my Comprehensive Digital Products Business Checklist and get started today!
- Share this post with a friend who needs a little encouragement to start their online business journey.
Check out the top 10 digital products that sell like hotcakes:👉Read it here.
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