Are you ready to dive into the world of digital products, but not sure where to start? You’re in the right place! In this beginner’s guide, I’m going to walk you through the steps to choose the best digital product to sell online. Trust me, by the end of this post, you’ll not only feel confident about what digital product to create but also eager to start making money from it! And hey, I’ll make sure it’s fun too — learning how to make money online should feel exciting!
Why Digital Products?
First things first — why digital products? Digital products are an amazing way to make money online because they’re accessible to everyone and you don’t need to worry about inventory or shipping.
They are also scalable, meaning once you’ve created the product, you can sell it over and over again without additional cost. Whether you’re a stay-at-home mom, a recent grad, or just starting out in the business world, selling digital products is a fantastic way to build income streams that run 24/7.
What Exactly Are Digital Products?
If you’re new to the term, digital products are simply intangible products that can be sold and distributed online. They come in many forms, including:
- eBooks
- Online courses
- Templates (like social media templates or planners)
- Printables (think calendars, meal plans, or checklists)
- Stock photos or graphics
- Membership sites
What skills or knowledge do you already have that you could package into a product? If you love organizing your day or your business, maybe it’s a planner. If you’re great at designing, consider creating templates. If you’ve mastered a hobby or skill, you could teach it through an online course. The possibilities are endless!
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Step 1: What’s Your Passion?
The first tip to choosing the best digital product is to start with something you’re passionate about. Why? Because you’re going to spend time creating it, marketing it, and helping others with it. You want to enjoy that process!
Ask yourself:
- What do I love talking about?
- What do people often ask me for advice on?
- What are my strengths or hobbies?
For example, if you love helping others plan their day, maybe you could create an entrepreneur planner or a daily to-do list printable. If you’re a fitness lover, maybe it’s an at-home workout guide or nutrition planner. When your passion meets a business idea, that’s when the magic happens!
Step 2: Solve a Problem
Next, think about the problems your potential audience might have and how you can solve them. A good product solves a specific pain point.
Here’s a trick: Look for common complaints or questions in Facebook groups, online forums, or even among friends. If you’re constantly hearing people say, “I don’t know how to organize my business!” – there’s an opportunity. That’s where you swoop in with your perfect solution!
Step 3: Research Your Market
Now that you’ve got an idea or two, it’s time to check the market. Is anyone already selling a similar product? If yes, that’s actually a good thing! It means there’s a demand.
You’ll just need to figure out what’s already out there and how you can make your product even better or different. Find your unique twist. For example, if there are lots of planners on the market, maybe yours is specifically for female entrepreneurs starting their business — like My Start-Up Journey: A Day Planner for Entrepreneurs. Get the planner that’s helping women like you stay organized and productive on their business journey!
Step 4: Decide on the Format
Now that you’ve nailed down your idea and researched your market, it’s time to decide what format your product will take.
Here are some popular options for beginners:
- Ebooks: Great for sharing your knowledge. Simple to create using Google Docs or Canva.
- Printables: Easy to design using free tools like Canva. Great for planners, calendars, or checklists.
- Online Courses: If you want to go deeper and teach others your skills, consider creating a course using platforms like Teachable or Thinkific.
- Templates: If you’re good at design or organization, people will pay for done-for-you templates like social media post templates or email templates.
Remember, you don’t need fancy tech skills! There are tons of free and beginner-friendly tools out there.
Step 5: Price It Right
Pricing can be tricky, but don’t worry, I’ve got you! You want to price your product high enough to reflect its value but low enough to be accessible to your target market. Research what similar products are priced at to get a ballpark range.
Pro tip: Offer an introductory price or limited-time discount to create urgency. Everyone loves a deal!
And don’t be afraid to add value. Bundle your products together. For example, if you create an entrepreneur day planner, you could also offer a bundle that includes a goal-setting guide or a time-blocking template for an extra price.
Step 6: Set Up Your Sales Funnel
This might sound complicated, but it’s really just the process of leading someone from discovering your product to making a purchase. Here’s how to make it simple:
- Free content: Start with a blog post or social media post related to your product.
- Lead magnet: Offer something valuable for free in exchange for their email. (E.g., a free sample of your printable or ebook.)
- Email campaign: Send a series of emails that educates them about your product, shares testimonials, and nudges them toward a purchase.
Step 7: Create a Marketing Plan
Even the best digital product won’t sell itself! Marketing is key. Here’s a quick-start guide to getting your product out there:
- Social Media: Create engaging posts that show your product in action. Share testimonials or success stories.Email List: Your email subscribers are your warmest leads! Be sure to let them know about your product launch and any special offers.
- Pinterest: Especially for women entrepreneurs, Pinterest is a powerful tool. Create eye-catching pins that lead directly to your sales page or blog post about your product.
- Collaborations: Reach out to influencers, bloggers, or even other entrepreneurs to cross-promote.
Step 8: Cultivate a Success Mindset
Before we dive into the technical steps of creating and selling digital products, there’s something critical we need to talk about — your mindset. While strategy and execution are essential, having the right mindset will make or break your journey. As a new entrepreneur, especially if you’re a woman breaking into the online business world, it’s easy to face self-doubt, imposter syndrome, and fear of failure. But guess what? You have everything you need to be successful!
Let’s talk about how to cultivate a success mindset and why it’s just as important as choosing the right product.
1. Believe in Yourself
It might sound cliché, but believing in yourself is the first step to success. Creating and selling digital products can feel overwhelming at first. Maybe you’ve never created a product before, or you’re nervous about whether people will buy it. The first key to overcoming this is to remind yourself that you are capable. You are learning, growing, and evolving every day.
A powerful tool I recommend is daily affirmations. Start each day by telling yourself, “I am confident in my abilities to succeed,” or “I have valuable knowledge and skills to share with the world.” Writing these affirmations in a planner or notebook will help solidify them in your mind and keep you motivated.
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2. Embrace Failure as a Learning Tool
Here’s the truth: failure is part of success. No successful entrepreneur got where they are without a few bumps along the road. Instead of seeing failure as the end of the road, see it as a learning opportunity. Maybe your first product doesn’t sell as much as you expected — that’s okay! Each misstep provides valuable information about what works and what doesn’t.
Adopt a growth mindset. When something doesn’t go according to plan, ask yourself, “What can I learn from this?” Every setback is just a setup for a comeback. The sooner you embrace this, the quicker you’ll move forward.
3. Stay Focused on Your ‘Why’
Why did you decide to become an entrepreneur? Is it to gain financial freedom, have more time with your family, or turn your passion into a thriving business? Keeping your “why” in mind will help you push through the tough times and stay motivated.
Create a vision board or keep a list of your goals somewhere visible. On days when you’re feeling stuck or overwhelmed, look at your goals and remind yourself of your bigger vision. Your passion and purpose will keep you going, even when the journey gets tough.
4. Surround Yourself with Positivity
Your environment plays a huge role in your success. Surround yourself with people who uplift you, whether that’s other entrepreneurs, friends, or mentors. Join online communities of like-minded women who are also building their businesses. Having a support system is critical for staying motivated, especially when challenges arise.
Also, be mindful of what you consume — books, podcasts, and even social media. Focus on content that inspires you to grow. For example, reading success stories or listening to podcasts from successful female entrepreneurs can remind you that you’re not alone in your journey.
5. Take Action — Even When It’s Scary
Fear is a natural part of stepping into something new, but action is the antidote to fear. The more you take small, consistent steps, the less intimidating your goals will feel. Whether it’s researching your product idea, designing your first template, or setting up your sales page, every action gets you closer to success.
Remember, you don’t need to have everything figured out before you start. The key is to just start! Your journey to selling digital products is built on one small step at a time.
Mindset Wrap-Up
A success mindset isn’t just about thinking positive thoughts — it’s about believing in your capabilities, embracing challenges as part of the process, and staying focused on your goals. Combine these mindset shifts with the practical steps outlined in this guide, and you’ll be unstoppable.
Now that you’ve cultivated a powerful mindset, are you ready to take the next step? Let’s get started!
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This section on mindset is essential because it sets the foundation for everything else in your business. With the right mindset, you’ll not only choose the best digital product to sell but also have the resilience to overcome challenges and turn your ideas into profit.
Pause for a Moment
Before we wrap things up, let’s do a quick recap:
- 1. Start with something you’re passionate about.
- 2. Make sure your product solves a real problem.
- 3. Do some market research.
- 4. Choose the right format.
- 5. Price your product strategically.
- 6. Set up a simple sales funnel.
- 7. Market like a pro!
Bonus Tip: Start Simple
You don’t have to have a perfect product to start. Just get it out there! Your first digital product doesn’t have to be huge or complicated. You can always improve and expand later. What matters is that you take action and get your first sale.
Ready to Start Your Digital Product Journey?
Now that you’ve got a clear roadmap to choosing your first digital product, it’s time to take action! Start brainstorming ideas and get moving. Remember, the sooner you start, the sooner you’ll be making money online.
Don’t forget, if you’re feeling overwhelmed or disorganized, grab your copy of My Start-Up Journey: A Day Planner for Entrepreneurs to help you stay on track and crush your business goals.
Final Thoughts
Creating and selling digital products is a fun, rewarding, and profitable way to make money online. You have the power to create something that not only helps others but also builds a passive income stream for yourself. You’ve got this!
P.S. Don’t forget to share this post with other budding entrepreneurs who are ready to start their digital product journey. Together, we can lift each other up and make our dreams a reality.