If you’re a new online entrepreneur, especially a woman who’s just starting out with digital products like printables, you might be wondering, “How do I price my products?” Whether you’re selling planners, worksheets, or even eBooks, pricing can feel like a tricky puzzle. But don’t worry! This guide is here to help you price your digital products confidently and strategically so that you can start making money online.
In this blog post, we’ll dive into a simple, step-by-step guide for setting the right price for your digital products, specifically focusing on printables to get you started. Let’s break it down so it’s easy to follow, with helpful tips, SEO-friendly keywords, and image ideas to enhance your post.
Why Pricing Digital Products is So Important
Pricing isn’t just about picking a number and hoping it works. The price of your product will affect how customers perceive its value. Set it too low, and people might think it’s not worth their time. Set it too high, and you could scare away potential buyers, especially if they’re just starting out too.
For new online entrepreneurs, getting the price right can mean the difference between a successful launch and a silent one. So, how do you make sure you’re pricing in a way that benefits both you and your customer? Let’s start by understanding who you’re selling to.
Step 1: Know Your Audience
Before deciding on a price, you need to think about who your customers are. If you’re like many of the new women entrepreneurs I work with, your audience may be other women just like you—busy moms, students, or business owners looking for something to make their lives easier.
Tip: If your audience is just starting out or on a budget, they may not be willing to spend a lot right away. In that case, consider pricing your first digital products on the lower end to build trust and create interest.
Example:
- If you’re selling a weekly planner, and you know your audience is students or stay-at-home moms, they’re probably looking for something affordable and practical. Start by pricing it at $5 to $7.
Step 2: Start with Freebies
When you’re new to selling digital products, offering freebies is a great way to build your audience. Freebies help you gain the trust of potential buyers and give them a taste of what you offer.
Strategy:
Create a simple printable—like a one-page checklist or goal-setting worksheet—and give it away for free. Once your audience enjoys your free content, they’ll be more likely to purchase your paid products.
Example:
- Offer a monthly planner for free and then upsell a full planner bundle for $10. Once they love the free product, they’ll be more willing to invest in the full version.
Step 3: How to Price Your First Printable
One of the first products most new entrepreneurs create is a printable because they are quick to design and easy to sell. But how do you know what price to set?
Here’s a step-by-step guide to help you:
- Research Competitors: Look at similar printables on Etsy or PayHip. How much are they charging? This will give you a good baseline.
- Consider Your Effort: Think about how long it took you to create the product. For example, if you spent an hour designing a goal-setting worksheet, you might price it at $5.
- Offer Bundles: Customers love deals! You can sell multiple printables as a bundle for a discount. For example, instead of selling three individual planners for $5 each, sell the bundle for $12.
Pro Tip: If your customers are beginners, they might be looking for affordable options. Starting with a lower price, like $5 to $10, can encourage them to give your product a try.
Step 4: Experiment with Pricing
One of the best things about selling digital products is that you can experiment with pricing. Don’t feel like the price you set today is set in stone forever! Start with a price you feel comfortable with, and then try increasing or lowering it based on sales trends.
Example:
- If you launch a printable for $5 and it doesn’t sell, try lowering the price to $3 or bundling it with other products. If it sells well, consider raising the price to $7 or $10.
Pro Tip: Offer limited-time discounts to encourage buyers to make a purchase quickly, such as “20% off for the first 24 hours!”
Step 5: Factor in Hidden Costs
Even though digital products don’t have the same costs as physical products, like shipping or materials, you still have some hidden expenses that should be considered when pricing.
Hidden Costs to Consider:
- Time Spent Designing: How long did it take to create?
- Software Costs: Tools like Canva or Photoshop may have subscription fees.
- Platform Fees: Selling on Etsy or PayHip comes with a small fee for every sale you make.
Pro Tip: Don’t undersell yourself. Make sure your pricing reflects not just the product itself, but the effort and costs that went into making it.
Step 6: Tiered Pricing: Give Your Customers Options
One of the smartest strategies for pricing is tiered pricing. This means offering different versions of your product at different price points. This not only helps your customer make a choice based on their needs but also gives you a chance to upsell higher-priced options.
Example of Tiered Pricing:
- Basic Package: A simple printable for $5.
- Pro Package: The printable with a bonus tip sheet for $10.
- Deluxe Package: The printable + tip sheet + a video tutorial for $20.
This way, you’re not only giving customers options, but you’re also showing them the value they can get by spending just a little bit more.
Price with Confidence and Start Selling
By now, you should feel confident in your ability to price your digital products. Remember, pricing is an ongoing process, so don’t be afraid to experiment and find what works best for you and your audience. With the right pricing strategy, you’ll be on your way to building a profitable online business with printables and other digital products.
Ready to get started? Check out my other resources like my entrepreneur planner or my printable bundles to help you stay organized and grow your digital business!
Don’t forget to grab my freebie printable guide here 14 Types of Digital Products to Grow Your Business in 2025 to get started with your own business today!
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